The Grand Hotels Magazine is a tailor-made monthly magazine targeting to the Business Executives who spent 1/3 of their time in the Grand Hotels. The Company distributes the magazine direct to reader’s offices according to its central database of 10,000 persons including airline first class VIPs, Top Executives and Senior Secretaries who are the hotel room and airlines direct bookers. The magazine is also displayed in the hi-end restaurants such as the 3 on the bund and 18 on the bund.
The circulation enlarged in year 2006 as the magazine is allowed to be displayed into some of the international airlines VIP lounge and international hotel executive floor lounge.
Apart from the magazine, the Grand Hotels Company is also managing a Service Center which provides its readers with hotel bookings, airline bookings and hotel meetings and seminars. The company has set up a list of recommended Hotels and Airlines, which is also a return benefits to its partners.
The Company is now in the process of setting up its own Reader's Club. Member is open to all database readers who are involved in Grand Hotels Business. The Club operates on a non-profit basis under the Grand Hotels Magazine. Members may enjoy many benefits that help them to understand and experience hotel-related business in Shanghai.
