AccorHotels Announces Rebrand of Iconic Sheikh Zayed Road Dubai Property
AccorHotels, world leading travel & lifestyle group, recently announced the extensive conversion and rebranding of a former Sheikh Zayed Road landmark into the Mercure Dubai Barsha Heights Hotel Suites & Apartments. The property is currently undergoing the first of a two-phase comprehensive refurbishment and is anticipated to open under the Mercure brand on 19 May 2017.
Olivier Granet, Managing Director & Chief Operating Officer of AccorHotels Middle East and Africa (MEA), said: “We are delighted to enter into another high-profile agreement with our existing and trusted partner to further elevate the Mercure brand within the United Arab Emirates with the largest Mercure hotel in our global network. The project presents AccorHotels with an unrivalled opportunity to further expand our portfolio at an iconic business and leisure destination while cementing our presence across the growing midmarket segment within the region.”
N.A. Aliyev, Board Director, commented: “We are thrilled to partner with AccorHotels to launch the world’s largest Mercure in Dubai. The Mercure Dubai Barsha Heights Hotel Suites & Apartments is an important hotel that we have established with the Group in the United Arab Emirates. This in many ways signifies our growing alliance and we look forward to continuing this strategic business relationship with AccorHotels in the future.”